The Ordinary – best of/for the best?

by Nataša
The Ordinary skincare

In the seven years since its founding, Deciem has totally changed how we think about and buy skin care. Thanks mostly to its biggest brand, the Ordinary, it’s allowed a new generation of consumers to understand ingredients and, perhaps more radically, offered them in ridiculously cheap formulations.

The Ordinary is a cult skincare brand, which has grown from strength to strength since its conception. It’s a brand with thousand-long waiting lists, multiple beauty awards and reems of praise from beauty bloggers and editors across the globe. In fact, in 2016 the brand was the recipient of Grazia’s “Breakthrough Brand” Beauty Award; true praise indeed. This is what makes The Ordinary products so coveted.

Like all of the brands under DECIEM, none of the products from The Ordinary are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury, oxybenzone. DECIEM does not test on animals and does not pay others to do so. For this reason, none of our brands are sold in mainland China since such sales require animal testing for registration purposes.

With super high-quality formulations, yet affordable price points for every product, The Ordinary is a skincare brand with both science and nature at its heart. Using the best ingredients combined with impeccable knowledge, research and technology, has led them to become one of the most-talked about skincare brands in recent years.

If you are interested in his backgound of the brand you can read the inside story of how the beauty company and its controversial founder changed an industry forever – click here. The Ordinary is the creation of the late Brandon Truaxe, a Toronto-based entrepreneur who died suddenly in January 2019. His former co-CEO, Nicola Kilner, is currently acting CEO.

The Ordinary is the biggest seller by far, and it’s not hard to see why. The idea is to offer clinical skincare at affordable, honest prices, clearly communicated to the consumer. Yes, their prices are realy low.

You must wonder how they can sell such quality products at such low prices. One of the reasons they can do this is the majority of the products are singular ingredients. Most serums have been specially formulated to get the ingredients to “be nice to each other” and not cause reactions. This process can be very costly. They are also created in high volume batches which brings down the price. And they also come packed in simple dropper bottles with plian and white labels (which I suppose is also cheaper than luxury packaging).

On first glance, The Ordinary skincare range can look rather scientific and confusing. But if you break it down in terms of groupings, there are really only around 4 ‘groups’ of products: anti-aging, hydration, brightening, and balancing skin tone / pigmentation. Within those groups, there may seem like a whole lot of products to choose from, but mainly it’s just different strengths of the same or similar active ingredients. And that, in a nutshell, is The Ordinary simplified. On their site you can find helpfull regimen guide which can help you decide which products to buy for your skin – regimen guide.

Also you can find a lot of articles, reviews and blog posts on the google. Maybe I can suggest you to read this blog post where you can find how to use their products – Sorry about the mess.

I’ve listed some products here in order to make shopping for them a little easier:


What they do: Retinoids (an umbrella term for retinoids and retinol) work by encouraging your skin’s cell turnover; killing old cells and boosting new cell growth. They also stimulate collagen production (a protein responsible for maintaining the structure and elasticity of skin) and thicken deeper layers of the skin, which in turn helps with the appearance of wrinkles.

Vitamin C

What it does: Helps with uneven skin tone, brightening and smoothing skin. It’s a powerful antioxidant that helps protect skin from damage caused by the environment.

Direct Acids

Used to target skin tone and dullness and improve skin texture, The Ordinary offers a range of acids from a relatively mild 7% glycolic toner to an amazing 30% AHA peeling solution.

Niacinamide 10% + Zinc 1%

Niacinamide (Vitamin B3) is indicated to reduce the appearance of skin blemishes and congestion. A high 10% concentration of this vitamin is supported in the formula by zinc salt of pyrrolidone carboxylic acid to balance visible aspects of sebum activity.

These are just a few of many products that are available online at

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